The Italian Job

marnibead.JPGStill just a baby in the big ol’ world of fashion houses, Marni has a very interesting approach to business. Instead of taking out full page spreads in all the top fashion magazines to show themselves off, they would rather <i>you</i> tell <i>them</i> what they stand for. This way, women can make Marni mean whatever fits their personality best as an individual. Very intriguing, as a similar approach is causing Coach to sink in the UK.

Marni’s quirky attitude is reflected in their design: very cutting edge, very bright and funky and feminine, just the right side of artsy and unorthodox.

The purse pictured is a very sweet fabric purse with beading, a bow-design/chain handle and a coin purse clasp. Very seasonal, very pretty, very unique. The Castiglioni family clearly know about fashion — Marni’s rise over the past eleven years is testament to that.

Here’s to another eleven! 

November 16, 2005. Marni, Purse du Jour.

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